---
title: Identity Automation Unveils New Brand Identity
description: Identity Automation, a leading cybersecurity company dedicated to the education industry, is thrilled to announce its new look. This new image reflects the company’s mission to help learning institutions protect staff and students by enabling secure, reliable, and flexible access to learning environments.
image: https://blog.identityautomation.com/hubfs/iStock-474849714.jpg
---
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# Press Release: Identity Automation Unveils New Brand Identity to Enhance Cybersecurity in Education
[by Identity Automation](https://blog.identityautomation.com/author/identity-automation)
\[July 18, 2024\] – Identity Automation, a leading cybersecurity company dedicated to the education industry, is thrilled to announce its new look. This new image reflects the company’s mission to help learning institutions protect staff and students by enabling secure, reliable, and flexible access to learning environments.
"We are incredibly excited to reveal our new brand identity," said Jim Harold, CEO of Identity Automation. "This launch is a testament to our commitment to innovation and excellence as we serve the education industry. We believe it more strongly represents the evolution of Identity Automation as the identity-first cybersecurity provider for education."
Since the mid-2000s, Identity Automation has been at the forefront of cybersecurity in education, addressing the ever-evolving challenges educational institutions face. With more than ten million identities under management and hundreds of districts, colleges, and universities trusting RapidIdentity, our flagship identity and access management (IAM) platform, we have solidified our role as a core component of identity-centric cybersecurity strategies. RapidIdentity is purpose-built for learning institutions, offering a secure, reliable, and frictionless online experience for learners and educators. Our tailored approach to IAM for education has earned us the trust of some of the largest implementations in the US, including Chicago Public Schools, Broward County, and the North Carolina Department of Public Instruction.
After more than twenty years of serving educational institutions with our unique approach to identity and access management, we continue to evolve to meet the changing needs of districts and higher education institutions as the industry and cyber threat landscape evolve. "The industry has confirmed a major need for cybersecurity enhancements centered on digital identities as the core of the strategy. By doing so, institutions can increase their threat visibility and decrease response times," said Gavin McKelvey, Chief Customer Officer at Identity Automation.
As we move forward with our new brand identity, Identity Automation remains steadfast in our dedication to providing innovative cybersecurity solutions tailored specifically for the education sector. We look forward to continuing our partnership with educational institutions to create secure, adaptive, and future-ready learning environments.
For more information about Identity Automation and our suite of products, please visit [www.identityautomation.com](https://www.identityautomation.com).
About Identity Automation
Identity Automation provides identity and access management (IAM) solutions for K-12 and higher education. Its flagship platform, RapidIdentity, safeguards learning environments, maximizes instructional time, and minimizes the load on Information & Educational Technology teams. Technology leaders turn to RapidIdentity for its best-in-class security capabilities, time-saving automation, and flexible approach to managing digital identities. Headquartered in Houston, Texas, Identity Automation is trusted by Chicago Public Schools, Public Schools of North Carolina, Dallas Independent School District, Houston Community College, and hundreds of other institutions. To learn more about partnering with Identity Automation, visit [www.identityautomation.com](https://www.identityautomation.com).
Identity Automation Contact:
[marketing@identityautomation.com](mailto:marketing@identityautomation.com)
Jul 18, 2024
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